confessions of an Earth Hour sceptic
Saturday the 26th of March was Earth Hour – a social marketing phenomenon that started in Australia in 2007 and is now known around the world. The high visibility of switching off lights makes Earth...
View Articlefrom earth hour to earth day
Did you know that 2011 to 2020 is the United Nations Decade of Biodiversity, that this year is the International Year of Forests, that 22 April is Earth Day and 5th June World Environment Day,...
View ArticleMission Driven Fundraising & Social Marketing Campaigns
Mission driven fundraising refers to fundraising that is designed and implemented to promote the organisational mission. There are many misaligned fundraising initiatives solely focused on raising...
View Articleconfessions of an earth hour sceptic II
According to best estimates by the organisers, Saturday 29 March 2014 the people of 152 nations and 7000 cities will turn off their lights for one hour to prove the world can unite to tackle climate...
View ArticleThe Importance of Hearing Awareness
Hearing impairment has a stigma attached to it and often people who are affected will hide the symptoms as long as is possible. Awareness about the impact of hearing impairment is much too low and we...
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